中国花店行业发展概况

中国花卉起步于20世纪80年代初期，经过20年的恢复和发展，取得了长足的进步。我国鲜花销售额2003年为40.9063亿人民币，到2009年达到500亿，增长迅速。虽然鲜花销售额迅速增长，但电子商务在其中所占的份额还不到10%，处于起步阶段。据调查每个城市只有20%的花店生意红火。

zhongguoshiyigejuyou13yirenkoudeshijiedaguo，danzaihuahuiyedefazhanshangquezhishichujishuiping（zhong、tai、ri2004nianhuadianyexiaoshouliangfenbiewei3yizhi、12yizhi、35yizhi）。zhongguohuahuiyedefazhansuichuzaichujijieduan,danfazhansudurengranhaishiheshichangjingjitongbude。zicong1984nianwoguoduihuahuiyejinxingzhengshifazhanyilai，nianshengchanmianjicong2wangongqingfazhandaoxianzaidenianshengchan45.3wangongqing，nianxiaoshoucong7yiyuanfazhandaoxianzaide382.3yiyuan。jubuwanquantongji，quanguodadaxiaoxiaodexianhuadianershiwanjia，sanbuyudajiexiaoxiangdexiaohuadiandaibiaozhezhongguohuahuilingshouyedezhutililiang，huadianyeyichengweiwoguoyizhituoyingerchudeshangyexinjun。suizheshehuisixiangyishidejinbuyujingshenmianmaodezhuanbian，dafududetigaolerenmenduihuahuidexuqiu。yinci，woguohuadianyedefazhanqianjingfeichangleguan。

zhongguoxianhuaxiaofeiquntidefenbukeyixingxiangdiyongsanjiaoxinglaibiaoshi。sanjiaoxingdedingduanshigaoduanxiaofeiqunti，zheileiquntiduihuayiyaoqiuhengao，biruxingjijiudianhuayi、gaoxiaofeirenqundelipinyonghua（huashujiagechaoguo500yuanmeishu）deng，qibiliyuezhanzhenggexianhuaxiaofeide10%；zhongjianbufenshizhonggaoduanxiaofeiqun，qixianhuazhuyaoyongyuzhonggaoduanlipin、tuangou（jiagezai100dao500yuanzhijian），yuezhan10％-20%；

而三角形的最底端是中低端群体，约占70％-80％，其鲜花用途主要为低端礼品用花（少于100元的花束），包括开业花篮、会场布置、葬礼花圈、家庭用花、部分婚礼用花等。

woguohuadianxingyefazhanlicheng

第一阶段

(20shiji80niandaizhongqizhi90niandaichuqi)woguoneidi，zhenzhengyiyishangdehuadianyibanrenweishiyu20shijichiniandaizhongqi。jinru90niandaichuqi，youyushehuihejingjidebuduanfazhan，jihuahuixiaofeitigongleguangkuodeshichang。yifangmianwoguonianchanxianqiehuashoucidadao15yizhiyishang，lingyifangmianchuxianleshanghai、guangzhou、beijingdengnianxiaofeixianqiehuachaoyizhidechengshi。

第二阶段

 (20shiji90niandaizhongqi)20shiji90nianzhongqi，quanguodehuahuishichanghexianhualingshoudianshuliangbuduanzengjia，shanghaidehuadianyou80niandaide100duojiamengzengdao1 000duojia，beijingdehuashiyeyouyuanlaide3jiajizengweiloduojia，tianjindexianhualingshoudianyetupole800jia。

第三阶段

(20shiji90niandaizhonghouqizhi21shijichu)jinru20

 ji90niandaizhonghouqi，yixieguoyouqiyejinyibudiaozhengchanyejiegou.bufengongrenmianlinxiagangzaijiuye，jingyinghuahuichengweitamenshixianzaijiuyedezhongyaoqudaoheremenzhiye，shihuadianshuliangxunsubiaosheng，bingxingchenglemuqianwoguopangdadehuadianqunti。

第四阶段

（2006nianzhijin）suizhezhongguojiaruwtoyihou，zhongguodejingjishuipingdedaoyigefeisudefazhan，suizhehulianwangdepuji，dianzishangwudekaizhan，huadianyeyinglaixindefazhanjiyu，huadianyedefazhanyuanjingzaiyicibeimuguangshensuidetouzizhefaxian，wangshanghuadianzhujianfuchushuimian，zheiduichuantongdehuadianyingxiaomoshiyoujudadechongjili，huadianyedeyingxiaomoshiyeyouleyigejiaodadetupo。

花店行业面临的现状

1.xinshengdaihuadianyongxian，huahuixiaofeifangshizhengzaigaibian。shouxian，wangluohuadiandeshuliangzhengzaijijuzengjia，tayiqifangbian、shishangdetedianyingxiangnianqingrendegouhuaxiguan；guojihuashanglian、jftddengguoneiwaixianhuasudizuzhizaiguoneideyingxiangyeyuelaiyueda；wangluojiaoliugongju（weixin、qqqun、weibodeng），jiaotongzhuangkuang（ruxiaoqichetingchenan）、taobao、o2odengdefazhanzhengzaigaibianxianhuaxiaofeimoshi；daxingchaoshiweidaibiaodexiandaixiaoshoumoshihuadiankaishichuxian，shenzhiditie、jiayouzhan、yinxing、baokanting、youjudengchangsuoyejianghuiyouxianhuaxiaoshou。

2.weilishidaiyidao。xianzai，huadianyicongbaolishidaizouxiangweilishidai。qiyuanyinyouyixiajidian：

shouxian，huadianshuliangdezengduoyijijingyingmoshidegaibiandaozhijingzhengjilie，jiagezhanshixingyeneipubiandejingzhengfangshi；dier，fangzu、renyuangongzidenghuadianyunyingchengbenshangshengshiyigezhongyaoyinsu；disan，xiaofeizhedexianhuaxiaofeixinliriquchengshu，huahuijiagetouminghua；disi，tongzhihuajingzhengdaozhijiagezhan，lirunxiangyingbo；diwu，qitaxingyedeshangjiatuichugezhonglipinfengfulexiaofeizhedexuanze，daitilerenmenduixianhualipindexuqiu。

3.guanlibukexue。guanlishiyigeqiyedeshengmingxian，guoneiyinrukexueguanlijizhidehuadianbingbuduo。

renyuanguanlifangmian：guoneihuadianduoweiguimoxiaodefuqidian，laobanzonghesuzhibugao，quefaxiandaiqiyejingyingguanlilinian；yuangongzonghesuzhidi，rencaigongyingqudaoshao，daduodoushihuadianzijipeiyang，rencainanliu。

caiwuguanlifangmian：queshaoxiandaihuijizhidu，caiwuyuanshishujuguanlicufang，renjunyingyee、renjunlirun、lirunlv、danweimianjichuanglidengbiaogehuacaiwufenxishujujihumeiyou。

4.kuozhangzhilumangmu。jinjinian，yixielaopaihuadianwanchengyuanshijilei，mianlinzhekailiansuojiamengdian，tuokuanyiyoudeyewuhetouziqitalingyudengkuozhangzhiludexuanze，danwangwangquefaqianqikexuedediaochayanjiu，daozhitouzibulixing，lirunzengzhanghuanman，youdeshenzhikuiben。

花店的类型与特点

①huahuizonghedian：chuantongxingshidehuadian；xiaoshoujihusuoyoupinzhong，ru：xianhua、penhua、yuanyipin、ganhua、fangzhenhua；tigongzhixiao、peisong、wenhuahuodongdecehuayijitongxinfuwudenggezhongfuwu。

②tesehuahuidian：yizhuanyehuashichangdetebiexuqiuweimude；tigongtesepinzhonghuozhuanyehuafuwu，yufujindedianpuchayixiaoshoupinzhong。

③guibinhuahuidian：jingyingfuyujiecengdegerenjituantiyanhuidehuahuizhuangshiweizhu；tigongyuhuahuizongheshangdiantongyangdefuwu，butongdianshiqihegukedutedexuqiu；shangpinjiagekelvegao，yibaozhengtigongzuihaodeshangpinheshejiwenhefuyujiecengdexuqiu。

④xianhualingshoudian：xiaoshouzhihuoshuweidanweidegezhongxianhua，

yongxianjinxiaoshoudexingshi；butigongshejihuopeisongfuwu；weiyujiaotongbianlidedachengshishangshaneihuolubian。

⑤huayigongzuoshi：daiyouzhuanyexingzhide、yijueduizhuanyedegukeweizhufazhanmouhuayewu；xiaoshouyibanyidianhuayuyue；keyiwudianpujingying。

⑥huahuijiameng（liansuo）dian：youjiamengquan，yigenjumougongsideguizejiguidingjingying；xiaoshoushangpinbixucongzongdiangoumai；jiamengdiandedianzhangzhifuzongdianxiaoshouezhongyibufen；yubeifeiyongbijiaogao，dankezaiduanshijianneitigaohuadiandeyoumingdu。

⑦huahuijihuahuiyongpinshangdian：zhizuoxianhuazuopin、yuanyiyongpin，xiaoshouanzhihuoshuweidanweidexianhua；zhijiexiaoshou，bupeisongrenwu。

⑧huahuipifadian：juyoujieqiachuchanzhehelingshoushangzhijiandezuoyong；gouzhishijiegedidehuahui，tigongjidifangdelingshoushang；gongyingxianqiehuajiguanyelei、liwudengxiangguanyongpin。

花店的布局

huadianbujudehexinshigukeliudongluxiandesheji。chenggongdeshejinengzuidaxiandudiyanzhanggukezaihuadiandetingliushiguang。butonggukeyinnianling、xingbiehexingqingdechayi，qiyidongdeluxianhuiyoubutong。yibaneryan，zhonglaonianrenjinruhuadiandeshijianjiaozhang，tamenhuihuanhuandizixiyuedugeleishuominghepopguanggao，xuanzezijisuoxuyaodehuahuipinzhong；erqingnianrenyibantingliushijianjiaoduan，tamenjindianhou，xiangjinkuaidikandaozijisuoxuyaodehuahui，goumaihouxunsulikai。gukezoudongduodedifangwangwangyouliyuhuahuidecuxiao，zoudeshaodedifangzeweichangxiaoqu。huadianyaobimianbachangxiaodehuahuipinzhongfangzaigukezoudongshaodedifang，zhaokaolvzhengtibuju，bageleibutongdehuahuipinzhongyouxudibaifang，zailiudongluxianshejifangmianqingchufenlei，nengranggukeziyouzizaidixuangou。huadiandediantangbujuzuoweixiaofeitongdao，gongpingdebujunengcujinxiaoshoudeshixian。

huadiandebujuyibanfenweilianglei，jigezishibujuheziyouliudongshibuju

(1)gezishibuju。shiyizhongfeiguanlifandebujufangshi，chenshehuchengzhijiao，gouchengqujingshitongdao，shizhenggehuadianneijiegoujinshenchidu，jirenyizhengqi、guanlidiansandaosideyinxiang。zheizhongyinxianghenrongyishigukeduihuadianchanshengxinrenxinli，gezishibujudaduoyongyukaijiaxingshixiaoshou，qibujudebibingshiguketongchanghuichanshengguduhefaweideganjue。youyuzaitongdaozhongtianranxingchengdequnengyuan，xuangouzhongdegukehuiyouyizhongjiasugoumaidexinliyali，erguanshanghexiuxiandeyuwangjiangdadazhekou。tongshi，youyubujudebiaozhunhua，shidehuadianfahuizhuangshixiaoyingdecainengshoudaoxiandu，nanyichanshengyouzhuangshixingchengdegoumaiqingquyuchengguo。gezishibujudezhengtitourudi，fuheyibanrenqiujiagediliandexinli。congjingyingjiaodukan，gezishibujujiaoliyuxiaoshoubaoxianhebaochihuadianweisheng。

 （2）ziyouliudongshibuju。shiyijuhuahuidetedian，xingchenggezhongbutongdezuhedupohuojuhe，bugudinghuozhuanshedebujuxingshi，xiaoshouxingshiyebushigudingbubiande。zaishijibujuzhong，changjiandeyoutiaoxinghuojuxing、huanxing、matixinghesanjiaoxingdengduozhong。zheileibujuzhong，tongdaoyibanbijiaoguangkuohuozaihuadianzhongxinliuyoujiaodadekongjian，yongyuhuanjingzhuangshi。zheishiyizhongziyoushibuju，suoyinengliyongzhuangshibujuchuangzaojiaohaodehuanjingqifen，duigeleigukedounengfashengyidingdexiyinli，huanjingcuxiaodezuoyongshimingbaixian。ziyouliudongshibujuyibanyaoyoujiaodadekongjian，keyijigukegongjiguanshangdehuanjing。zheiyangjikechuangzaogukegoumaipansuanzhiwaidegouwujihui,suoyibazheigediankaiqikai_xianhua，younengshigukexiangshoudaogouwuzhiwaidekuaile。zheileibujudaoyizhiyongmianjideliyonglvpiandi，shiyongyumianjijiaodadehuadian。zheileibujuruguogaodebuhao，huijirenliuxiabujuhunluanbuqingdeyinxiang。tongshi，tourufeiyongjiaogao，yingxianghuahuizhengtijiageshuiping。congjingyingdejiaodukan，gaohaoanquanshengchanheqingjieweishengdenanduyejiaoda。