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riqian，guojiakejibuzhengshipizhunshenzhenshibaiyixinxijishuyouxiangongsi（hualiwang）weiguojiagaoxinjishuqiye，quanmianxiangshougaoxinjishuqiyekexiangshoudezhengceyouhuijichuangxinfuchi。 

2018nianshijiedianzishangwudahuizaijingzhaokai，hualiwangronghuodianzishangwuzuijupinpaijiazhijiang  

meituandianpingceowangxingtichuhulianwangyijinru“xiabanchang”，mianduiriyishiquderenkouhongli，xiaofeishengjiyijingchengweijichengshishi，zairenmenwenbaowuyoudeqingkuangxia，biranhuixiangwangqingganheguishudexuqiu。xianhuazuoweidianxingdetiyanshi、qingganxingdezaiti，chuxiandeqiafengqishi。

2017shijiedianzishangwudahuiyu11yue2rizaibeijingguojihuiyizhongxinlongzhongzhaokai，hualiwangpingjiezaixianhualipinlingyudezhuoyuechengji，ronghuo2017shijiedianzishangwudahuidianzishangwuxingyezuijuyingxianglijiangdeshurong。 

hualiwangbeishouyuzhongguodianzishangwuxingyelianmengfulishizhangdanwei-zhongguoxianhualipinwangmeitibaodao 

hualiwangronghuozhongguodianzishangwuxingyemenhudahuixianhualipinxingyelongtoujiang,12yue6rishangwu，youzhongguodianzishangwuxiehuizhubande“2016zhongguodianzishangwuxingyemenhudahui”zaibeijingguojihuiyizhongxinzhaokai，zuoweiguoneidianzishangwulingyudelingxianqiyezhiyi，hualiwangorwlx.cnyingyaochuxibencidahui。-zhongguoxianhualipinwangmeitibaodao

baiyi（hualiwang）huo2016nianguojiajigaoxinjishuqiyerending-zhongguoxianhualipinwangmeitibaodao 

 hualiwangyu"buyaoyinle"hezuodazaoguoneidaxingyinlelvxingjiemu-zhongguoxianhualipinwangmeitibaodao

 suizhe9yue10ridi32gejiaoshijiedelinjin，“jiaoshijiedinghua”zhubushengwen，zaizheiyangyigeteshudejierili，xianhuazuoweijiazhang、haizibiaodazunshiganenzhiqingdeyizhongjituo，beishouxueshengmendexiai。

 hualiwangzhiliyu“zuozhongguozuishourenzunjingdexianhualipinfuwushang”weijingyingyuanjing，zaiqixingyejinggengxizuoshinianyouyu，yichuangxinshengjifuwudefangshiyingqushichang，qudelebusudejingyingchengji，qunian7yuefen，yumomodehezuo，xiaoshouegengshitufeimengjin，zhijinyiranbaochizheqiangjingdefazhanshitou，jixiaofeizhedaiqulelianghaodeshouhuatiyan。

 weiraoaiqingzheiyihuati，yongyuanyoushuobuwandegushi，jinri，hualiwangtuichushoubuweidianying——《yongganai·nianlingpian》，gulirenmenbubeinianlingchajusuoshufu，yongganweixinzhongsuoaiquanliyibo。

jinri，hualiwangorwlx.cnfabule2015niandulangmanchengshipaixingbang，gaipaixingbangzonghehualiwang2015nian1000duogechengshixianhuaxiaofeiliangjisoujixianhuaxingyedashuju，bingjiehegechengshiquanniangdpzengzhangzhi，zuizhongdechujieguo。

riqian，kedaxunfeizhulihualiwangtuichuxinbanapp，shoujidinghuashi，congsousuohuakuandaotianxiedizhi、hekaliuyan，quanmianshixianyuyinzhichi，yonghuzhixushuochuxuqiu，jikekuaisuzhunquediwanchengdinggou。

9yue8ri，youguojiafagaiwei、gongxinbu、kejibudengguojiabuweizhidao、zhongguodianzishangwuxiehuizhubande2015zhongguodianzishangwuxingyemenhudahuizaibeijingchenggongjuban。pingjiezaixianhualipinsudilingyudeyouyibiaoxian，hualiwanghuodedahuibanchude“2015nianxianhualipinxingyelongtoujiang”。

jutoulaixi，gaoshoulinli，ruhecongjianbanuzhang，jingzhengyufajiliedeshichangzhongtuoyingerchu?xianhuadianshangmenfenfenlingpixijing，genjuzishenlijie，weixianshangxianhuazhizhengliangjian。

2013nian12yue，jingzhongguodianzishangwuxiehuishending，zhongguoxianhualipinwang(orwlx.cn) huoping “zhongguohulianwangdianzishangwuxianhualipinxingyelongtouqiye”。zhongguodianzishangwuxiehuishiyouxinxichanyebushenqing，jingguowuyuanpizhun，guojiaminzhengbuhezhunzhucedequanguoxingzuzhi，zaiqiyewuhuodongshouxinxichanyebuheguojiaminzhengbujianduguanli。 

wangluojianghucongweipingjingguo，fanketilaiguole，zhenhuantiyejianxingjianyuanle……xianzai，wangluoshangchuxianleyizhongshiaidexinwenti—“huashiaiti”，gong5juhua，youyidingdegeshi。 

suizhewangluojishudejinbu，wanggouxianhuayechengweilepengyoujianchuanqingdayidexinfangshi，keyixianhuawangzhanweifangmaoduixiangdediaoyuwangzhanyedaliangchuxian。zhengguidexianhuawangzhanyinggairuheyingduini？

 jinjinianlaiduocishangyanduanyumingzhengduozhan，zhongguoruci，shijieyeshiruci。dianshangjierenshipubianrenwei：yumingdezhangdushihengliangyumingjiazhigaodideyinsuzhiyi，duanyumingyouzhewubizhongyaodezuoyong，yumingyueduan，jiazhijiuyuegao。

2012nian12yue21ri，xinshengdaiouxiangzhangjiezaishenzhenchangxiang“zhei，jiushiai”shougeshengriyanchanghui。zheichangyiaiweimingdeyanchanghui，jidajiadailailezhenzhengdegandong，youqishidangwangemishangyandeqiuhunyimu。yanchanghuizhubanfangshixianweituozhongguoxianhualipinwangdingzhileyishu99zhimeiguihuashu，zuoweiqiuhunxianhua。

diqijiezhongguowangshanglingshounianhuiyiyu2012nian11yue24riyuanmanluomu。zuoweicicidahuidezhongtouxi，2012nianduzhongguoyouxiudianzishangwuwangzhanpingxuanhuodongbeishouguanzhu。qizhong，zhongguoxianhualipinwang(orwlx.cn)ronghuo“zuijiayonghutiyanjiang”。

zhongguoxianhuasudixingyeyiyoushijiniandefazhanlishi，xianhuasudileiwangzhanyidajinwanjia，qieyituoyinianxiaofeiyubaiyidexianqiehuashichang，danweishenmezuoshangguimodewangzhanliaoliaowuji，weishenmegaixingyezhijinrengweichuxianyijialeisimeiguo1800flowers.comyiyangshangshihuozheyouguimodelongtouqiye？

jinnianlai，chuantongxianhuaxingyezhujiancongxianxiazoudaoxianshang。zhuanjiarenwei，zhifutixijianghuichengweiyingxiangxianhuasudixingyejiaoyiliangdeyigezhuyaoyinsu。yuguoneitongleixingxianhuakuaidiwangzhanxiangbi，zhongguoxianhualipinwangzaikeweilingxianyibu。julejie，zaozai2006nian，zhongguoxianhualipinwangjiuyuzhongguolingxiandedulidisanfangzhifugongsiyibaozhifujinxinghezuo，weiwangyoutigongduozhongfangbian、kuaijiedezhifufangshi。 

2012nianshiyizhangjia，zhongguoxianhualipinwang（orwlx.cn）shizhongjianshouzaixianhuasudidegangweishang，bingchengle“1nian365tian，quannianwuxiu”dechengnuo，weikehutigongleruwangchangyiyangdelianghaogouwutiyan。zhongguoxianhualipinwang，shizhongguolingxiandexianhualipinsudifuwushang，yu2005nianchuangban，zichengliyilaiyizhibaochigaosuchengzhang，lianxusinianzengzhanglvjunchaoguo100%，xianyichengzhangweizhongguozuijuyingxianglidexianhualipinwangzhan。

xianzaiyuelaiyueduodenianqingrenkaishizhuiqiugexing、zhuiqiuchuangyi，zheiyixianxiangzaixianhualipinshichangshangyededaoletixian。xianhua、qiaokeliyijingbuzaishizheixienianqingrendeweiyixuanzele，gengxiyintamendeshineixiejifugexing，feichangdutedechuangyilipin。yizhiyilai，bizhedouzaiguanzhuxianhualipinxingye，faxianjinniandexianhualipinshichangshang，gezhongchuangyichanpinhuayangbaichu，zhongguoxianhualipinwangjiutuichulebushaocongxianhuayanshengchulaidechuangyichanpin，ru“yongbudiaoxiedemeigui”、“jinbomeigui”hekatonghuashudeng。

suizhexianhuasudixingyedefazhan，xianhuawangzhanbuduanyongxian，xingchenglejiliedejingzhenggeju。danzhideyoulvdeshi，yigexingyezaifazhanzhuangdadetongshi，bukebimiandixingchengleliangweibuqidejumian。zongjieeryan，kecongyixiasangefangmianjiayibijiao，zuizhongzuochuxuanze：yikanzizhi，erkanjingyinglishi，sankankehutiyan。yiciweipingpanbiaozhun，zhongguoxianhualipinwangshizhidexinlaidexianhuawangzhan。

zhongguoxianhualipinwangxuanbuzhengshiqiyongxinyuming。zheishiyijiayunyinglishida7niandewangzhan，zhuyingyewushiweikehutigongxianhualipinquanguosudifuwu。jujinmingwangbaoliao，gaiyumingorwlx.cndejiaoyijineyinggaizaibaiwanrenminbijibie，duiyuzhongxiaoqiyelaishuo，zheizhong “tianjia”shoubidetouru，shifouyiweizheguogaodefengxian?qiyiyiyouzainalini?wangzhandechuangshirenwangjianwuxianshengbiaoshi：shiweilequanliyifubafuwuzuodaojizhi，gengbianjiedefangwentiyanhuigenghao。

zuoweiguoneixianhualipinsudixingyelingtouyang，zhongguoxianhualipinwangqiaoranqiyonglexinyumingorwlx.cn，duanerhaojidepinyinyuming，gengfuheguorendexiguan，“hua”depinyin，yefeichangqihezhongguoxianhualipinwangyi“xianhua”weizhuyedegongsifazhanzhanlve。 

 zuoweiguoneixianhualipinsudixingyelingtouyang，zhongguoxianhualipinwangqiaoranqiyonglexinyumingorwlx.cn，duanerhaojidepinyinyuming，gengfuheguorendexiguan，“hua”depinyin，yefeichangqihezhongguoxianhualipinwangyi“xianhua”weizhuyedegongsifazhanzhanlve。zhongguoxianhualipinwangcongwudaoyou，congxiaodaoda，7zaigengyun，bingzuizhongfazhanchengweixingyedelingxianzhe，bizheyiwei，qichenggongguijieyusigezi：zhuanzhu、tiyan!

2010nianqingrenjieqiafengnonglizhengyuechuyi，maishumeiguihua，jianglangmandeqingshixieyukapianshang，charuxianhuazhizhongyiqisongjita，yidinghuilingtaxishangmeishao。kewentishi，jinniandeqingrenjiezhenghaoyeshichunjie，ruguozijiyaozouqinfangyou，meishijianjianta，youhuoshijiebianmaihuadeshangfanbuduo，zheigairuheshihao？zaiwangshangyudingxianhuaba！zhongguoxianhualipinwangtigongquantian24xiaoshiwangshangdinggouxianhuafuwu，jiandanfangbian。

youshangwubuxinxihuasizhidao、hangzhoushizhengfuzhuban、yibangdongliwangchengban、zhongguoliantongxieban、hangzhouwangzhandianzishangwuyouxiangongsigongtongchengbande“wo·shangwu”2009nianzhongguodisijiewangshanglingshounianhuizaihangzhourenmindahuitanglongzhongzhaokai。tongguowangzhanzijian、bianjituijian、yeneizhuanjiatuijian、xiaofeizhewangshangtoupiao、zhuanjiadafen、meitidafenzuizhongpingxuanchudisijiexiaofeizhezuixiaiwangzhanbaijiabangdan，rubangqiyeyou：zhuoyueyamaxun、dangdangwang、zhongguoxianhualipinwangdeng。

youzhongguodianzishangwuxiehuizhubandeshoujie“zhongguodianzishangwuwenhuajie”zaihunanzhangshalongzhongbimu。conggongbude“baijia”mingdanshangkan，ruweideqiyejiyouxiangzhuoyueyamaxun、dangdangwang、jingdongshangchengdenglaopaideb2clingjunrenwu，yeyouzhongguoxianhualipinwang、sifulan(sephora)huazhuangpindengzhuanzhuyuchuizhixifenlingyushichangdeb2chouqizhixiu。

suizhewanggounianhuofengxing，qizhongdewentiyeyuelaiyueduo。shenzhenshixiaoweihuigongzuorenyuantixingduzhe，youyuwanggouzaishouhou、tuihuanhuopindengfangmianhaicunzaiquexian，xiaofeizhewanggouyingshenzhong。gouwuqianzuihaoxianhuobisanjia，buguangkanjiage，haiyaoguanzhuwangshangdianpudexinyudu，xuanzehuodaofukuandefangshi，buyaoqingyihuichuhuokuan。tuijiantaobaowang、yiquwangyijizhongguoxianhualipinwangdeng。

guoneizuidadedulidisanfangzhifupingtaizhifubaogongsilianheguoneibaiyujiab2cxianhualipindianzishangwuwangzhan，tuichuweiqiyigeyuedeshoujiewangshang”xianhualipinjie”，canjiahuodongdeshangjiajiangyouxianwanchengxianhuaxingye“jishidaozhang”xinjiekoudejicheng，duiyuyihezuoshangjiakeshenhetongguohouzhijiejinxingjiekoushengji。“jicheng“jishidaozhang”jiekou，jiangyouxiaodisuoduanzijinyunzhuanzhouqi，tongshimaijiakeyigengbianjiedifangxingoumai。”zhongguoxianhualipinwangdehuxianshengrenwei。

shouqingrenjie、chunjiedeyingxiang，xianhuayouqishimeiguihuadejiagezoushigaozhang。zhongguoxianhualipinwangshanghaiqufuzerenliuxiaojiegaosujizhe，qingrenjieshixianhuaxingyezuifanmangdegaofengqi，huajiahuiyilushangyang，“ruguokehutiqianyudingxianhua，womengedifendianjiunengtizaoyudingjihuahuacai，kehuyejiunengxiangshoudaojiageshangdeyouhui。”

2006nian12yue11ri，jinbao2006niandaxinggongyihuodong“xinyuanzhilv”zhengshiqidong，dangtianjiuyou37weirexinduzhedalaidianhua，sushuozhezheigeshengdandutedexinyuan。laiziluoyangdezhangxianshengshuo，“wozuidadexinyuanshi，nengzai12yue24ri，wonvershengridangtiansongjita20duomeiguihuadangzuoliwu。”zhongguoxianhualipinwangdezongjingliwangjianwuxianshengdezhihou，diyishijiandalaidianhua，xiwangnengbangzhuzhangxianshengmanzuyuanwang。