花店老板必修课，这三点，你认真思考过吗？

思考一：定位“高端”并不是唯一的选择

“hualeneimeduoqianjiaoxuefei，suoyiyaozuo‘gaoduan’huayi”？

huadiandedingwei，yongyuanshijiyuhuadiansuozaichengshihesuoyaofuwudekehuquntierding。

shouxian，genjuchengshiderenkoujishuyuguchulainidekehuguimo，cesuantamennengjinichanshengduoshaoyingshou，shifounengzhichengnidehuadianyunyingxiaqu？

qici，kaolvhuadianbenshendejingyingmoshi，ruguoshigongzuoshi，yipengyouquantuiguangweizhudefangshi，xuyaoguanchapengyouquandezhuyaokehuquntezheng；ruguoshiyishitidiankaodianqiankeliuliangerchanshengxiaoshoudefangshi，zexuyaozhaozhundianmiansuozaidezhoubiankehuquntezheng。

“buzuo‘gaoduan’，zuodedongxijiuchou”？

huacaibenshenyouchengbendegaodi，dansheji、baozhuang、fuwucaishijuedingjiazhidegenben。yinciyongbaihedebudengtongdiduan，yongjinkouhuayebudengtonggaoduan。zhenzhengyingxiangkehupanduande，shikehuduizhenggepinpaidetiyan。

shouxian，shiyongxindeshejihegaopinzhidechanpin，zuodaorenhehuacaibulunguijian，zhilunpinzhihesheji；

qici，chanpindebaozhuang、sidaidezhigan、logocaizhidengyingjiandetiyan；

haiyou，dianmiandehuanjing、dianyuandesuzhi、zixunfuwu、shejifangan、shouhou、peisongdengruanxingdetiyan；

shenzhi，pengyouquandeshijue、gongzhonghaodepaiban、ziti、zihao、yansedengtongyibiaozhundoushiyijiahuadianfenggedetiyan；

danshi，zuodaozheixiejiunengjiaogaoduanlema？yuqishuoshizaidingyigao/diduan，burushuoshifouanbiaozhunhuazuochuzijidefengge；jiuxiangyijia、pingguo，huixiangyixianiduitamendelijie。

思考二：唯一可信的只有数据

yidaozhongyaojieqing，rushengdanjie、xinnian、qingrenjiejiumengquan，daodiyaocaigouduoshaohuacaiquanpingganjue？

henduohuadianbingmeiyouzijideshujuxitong，haodianerdehuiyongexceljilu，jiebianhuadianshenzhihaiyouyongshoujitaizhang，suoyijieguoshi：

buzhidaozijidianmiandanji、wangji，yijiruheguihuacaigou？

销售额目标是多少？

运营费用是多少？

meiyoushujucanzhaoxingdeshengdanjie、xinnian、qingrenjiejiushiyichangluanzhan，jinpilijinzhihou，yiranbuzhidaoyouduoshaoshouru。

yaojingyingjiuyaoyoushuju，ruguonixiwangnizijidediannengyitiantianchengzhangdehua。

初级的数据：

meiyuegudingdeyunyingfeiyong：zujin、renyuangongzi、shuidian、zhuangxiujuntan；

caigouchengben：meicicaigouhuacaideriqi、pinzhong、shuliang、jine；

xiaoshoue：meirixiaoshoudedingdan、jine、chengben（jisuandaodanzhi）

zheiyangnizhishaozhidaomeiyueyingkuijibenqingkuang。

高级的数据：

huacaidezhouzhuanshuju：panduanruhekexuezhidingcaigoujihuaheyingxiaojihua；

yuangongxiadanshuhekehuweihu：zhidingyuangongkaoheheguanli；

jiejiaridechengben & xiaoshoushuju：zhidingjiejiaridexiaoshoumubiaohecaigoujihua，kongzhichengben；

quannianxiaoshoushujubodong：panduandianmiandedan\wangji，fenshiqizhidingcuxiaofangan。

zheiyangnizairenheshiqidoukeyiyoubeiwuhuan。

思考三：“优雅等待”还是“主动出击”

feiyongmeitiandouzaichansheng：fangzu、shuidian、huacaisunhaodeng，suoyimeitiandouhuiyouxiaoshoudeyali。zuoxiangqichengdeshengyiyijingbuzai，jibianjileilezugoudekehuliang，rangkehugengduodigoumaixianhuachanpinyouhuichengweixinderenwu。

suoyi，youjihuadeyingxiaocelve，shimeitiandouxuyaosikaodewenti。

初级的营销：

bawozhumeigeyuedejiejiarijiuyijingrangnimangdebukekaijiaole，dayang、paizhao、pingmian、wenan、chuanbo……

中级的营销：

meiyoujierideshihou，chuangzaocuxiaoqijishixuyaogengduonaodongde，ruaoyunhui、wanghong、lishishangdejintian、jinritoutiao，redian，shenzhishiyishouge，naxiesucaikeyibeiyonglaidangchuangzuoheyingxiaodelinggan，douzaikaoyanniduishichangdeminruiganying。

高级的营销：

kuajieyingxiaoshiweilechuangzaogengduodejihui，suoyidingqiyongyidianfeiyongquzhichiyoujiazhidekuajiehuayisheji，keyikuaisukaipinizaiqitaquanzideyingxiangli。biruzazhidepaishe、mingrenhuashudezanzhu、shenzhiyichanggengdadehuodongzhichi，xuanzejiaodidechengbenjiazhichihuowanquanmianfei，danqiantishi，liechujiazhihuibao，zuohaopinggu。

“jingyingshiyimendaxueke”

sandiansikaoshibuzuyishuominghuadianjingyingdequanbu，doushuohuadiandakengshensihai，danyouxiudehuadianyuelaiyueduo，chuleyouxiudesheji，haiyoujingyingdesilu，hedutedeshangyemoxing，biruhekafeidejiehe，heshougongyidejiehe，hejiubadejiehedengdeng，douzhidequyanjiuhexuexi。