“双11”光棍节的由来及“双11”购物节

“双11”光棍节

guanggunjieshifeiguanfangjieri，shengxingyuwangluojiminjian。tadelailiyouduozhongshuofa，guangweirenkedeshiqiyuanyunanjingdaxue。1993nian，nanjingdaxue“mingcaowuzhu”qinshisigedasixueshengmeiwanjuxing“wotan”，yiduanshijianwotandezhutidoushitaolunruhebaituoguanggunzhuangtai，wotanzhongchuangxiangchuleyijijiangdaolaide11yue11ri（shuzi1xiangzheng“danshen”）zuowei“guanggunjie”laizuzhihuodong，congci，guanggunjiezhujianfazhanchengweinanjinggaoxiaoyizhigedidaxuelideyizhongxiaoyuanquweiwenhua。suizheyipipixuezigaobiexiaoyuan，zheigejieribeijianjiandairushehui，bingsuizhechengniandanshennannvquntidepangda，yijiquntihuodonghewangluomeitidechuanbo，guanggunjiezaishehuiliuxingkailai，bingyouguanggunjiefazhanchule“tuoguangjie”。guanggunjielaiyuandeqitashuofahuoxihoulaibianzao。

guanggunjiexianyichengweishehuiliuxingdedanshenjieri。you1yanshen，1yue1richengwei“xiaoguanggunjie”，1yue11rihe11yue1richengwei“zhongguanggunjie”，er11yue11riyouyuyou4ge1，suoyibeichengweidaguanggunjie，qizhongyi11yue11ride“daguanggunjie”weiyibansuoshuodeguanggunjie。ｘｘ11niande11yue11riwei“shijiguanggunjie”（ru2011nian11yue11ri）。guanggunjiedeyunyuheliuxing，yifangmianbiaodadanshenrenqunxiwangdanshenshenghuodedaoshidangzunzhongdehusheng，yifangmianbiaodadanshenrenqunxiwangzaorizhaodaozijideaiqingguisudexinsheng。yinci，zheiyitian，yifangmianyouqingzhudanshenshenghuode，shiweiguanggunjie；yifangmianyouweituoliguanggunyirenzhuangtaiercanjiajiaoyouhuodongde，shiweituoguangjie。zaiyifangmian，hedanshenrenqunqingzhudanshenshenghuoxiangduiyingde，chushuangruduideyihunrenqunyouyijuyouliangduioude4ge1daibiao“yifuyiqi，yishuangyijia”he“yishengyishi，yixinyiyi”eryi11yue11rizheiyitianzuoweifuqizhongoujielaiqingzhu，erbushaoxinrenteyixuanzaizheitianlingzhengjiehun。ciwai，youxieqingnianrenzejiangzheiyitianzhuhedangzuozijikeyituolifumudezhaoguhezizhuernenggouzishiqilizijidulishenghuoderizi。

yibannandeguanggunbeichengwei“guangguang”，nvdeguanggunzechengwei“mingming”，erchengleduidejiujiaozuo“shuangshuang”。guanggunnanmingcaoyouzhuchengwei“tuoguang”，danshennvminghuayouzhuchengwei“shiming”，zhongxinhuiguiguangshenzuchengwei “guangfu”。

“双11”购物节

shijianlaidao2009nian，tianmaoweilerangdajiajizhutaobaoshangcheng，suizai11yue11riguanggunjiezheitianjubancuxiaohuodong，zheigeshijiantianqidebianhuazhengshirenmenweijijiangdaolaidedongjitianzhiyifudeshihou，qiahaoguanggunjiechuyushiyihuangjinzhouyushengdancuxiaojizhongjian。ranerzheigemaoxiandejudongqueweitianmaodailailebufeideshouru，cihou，gejiadianshangfenfenxiaofang，yuanbenshuyukubiguanggunmendejieri，yanbianchengyigequanmindewangluogouwuri，shengkuangkongqian。cong2009niankaishi，meiniande11yue11hao，yitianmao、jingdong、dangdang、hualiwangweidaibiaodedianzishangwuwangzhanyibanhuiliyongzheiyitianlaijinxingyixiedaguimodeyouhuicuxiaohuodong，yitigaoxiaoshouedubingranglijixiaofeizhe。chengweizhongguohulianwangzuidaguimode“wangshanggouwujie”。

光棍节送花推荐一

花款：伊人如梦

cailiao：fenjiarenfenmeigui12zhi,suxingmeigui(shuifensecaimei)12zhi,baimeigui5zhi,dapeiyinyejuyoujializisexiaochuju（wuxiaojukeyongzihongseshizhumeitidai）

huayu：fanxingruxu，mingyueruchu，yuanweinipinjingrouqingaogu，yongshengyongshiweinishouhu！

光棍节送花推荐二

花款：夏日香气

cailiao：suxingfenmeigui19zhi、fensejiegeng6zhi，dapeishiliangyoujiali、yinyeju、lvye

huayu：nidexiangqi，genzhefengjiaoxingwo，qingchendeyudi，zhuangmanzhenidexiangqi，buguandaonali，douxiangyaoyongyou！